“第一品牌”的品牌力培育 (一)牌子=品牌? “道可道,非常道;名可名,非常名”,老子之语,足见“名”的分量。那么,我们这里所讲的“名”,究竟是什么? “名”有两个层面,第一层面是指符号,也就是一种“识别”功能,是“名”的原始含义。而当第一层面的“名”与自 “First brand” brand strength (a) brand = brand? “Road can be Road, very Road; name can be famous, not famous”, Lao Tzu's language, shows the “name” of the weight. So, what is the “name” we are talking about here? There are two levels of “名”, the first level refers to the symbol, that is, an “identification” function, which is the original meaning of “名”. And when the first level of “name” and self