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最近几年来,伴随着科学技术的飞速发展,我国的市场经济之间的竞争开始变得愈来愈激烈,为了能够在一定程度上更好的销售产品,各大企业开始研制具备本企业文化的品牌产品进行销售,产品的销售不但和经销商存着这不可分割的关系,同时也和供应商有一定的关联。文章介绍了经销商营销策略相关理论的分析,同时还对品牌产品相关策略的分析进行了详细的说明,文章的最后还对经销商品牌相关的培育应以企业文化为核心进行了简要的阐述。
In recent years, with the rapid development of science and technology, the competition among China’s market economies has become fiercer and fiercer. In order to be able to sell their products to a certain extent, various large enterprises have started to develop their own enterprise culture Branded products for sale, the sale of products not only retains the dealer with this indivisible relationship, but also has some relevance and suppliers. The article introduces the analysis of the relevant theories of the dealer marketing strategy, at the same time, it also gives a detailed description of the analysis of the related strategies of the brand products. Finally, the article also gives a brief exposition of the culture of the dealer brand as the core.