脱销信息作为一种虚位诱导选项常出现在消费者的决策情境中。本文通过三个实验研究发现,正价脱销信息可以提高消费者对相似品购买的预期不行动后悔,从而降低对相似品的购买延迟;正价与折扣脱销信息相比显著降低了对相似品的购买延迟,其中预期后悔和相似品估价共同中介了该过程;脱销产品购买的计划性调节了正价/折扣脱销信息对相似品购买延迟的影响,该调节效应受错过购买的后悔所中介。 Out-of-stock information as an imaginary-inducing option often appears in the consumer’s decision-making context. Through three experimental studies, this paper finds that regular price out-of-stock information can increase consumers’ regret over the anticipation of the purchase of similar goods, thus reducing the purchase delay of similar goods. Compared with discount out-of-stock information, The delay in purchase, in which expected regrets and similar valuations, intervene in the process; the planned purchase of out-of-stock products adjusts the effect of the regular price / discount out-of-stock information on the purchase delay of similar items that are missed by the regret buying intermediaries.