在中国文化话语权相对弱势的情况下,莫言和阎连科先后摘得世界文学桂冠,这两个文学事件背后的许多因素都能对东学西渐有所启发。就文学作品而言,家乡情结、人性表述等是其走向世界的重要因素;理想的译者模式使作品顺利传播和广为接受;赞助人的规划和运作是作家获得声誉的重要手段;媒体的助推有效地打开成功的大门;对国外读者及市场的准确了解和把握为西渐之路准确定位。 Under the relative weakness of Chinese cultural discourse, Mo Yan and Yan Lianke successively won the title of world literature. Many factors behind these two literary events can inspire East West learning. As far as literary works are concerned, the hometown complex and human nature expression are important factors in their coming to the world. The ideal translator mode makes the works spread well and widely accepted. The planning and operation of patrons is an important means by which writers gain their reputation. Boosting effectively opens the door to success; Accurate understanding and grasping of foreign readers and markets for accurate positioning of the West.