奢侈品消费热的日益膨胀,使得奢侈品这一神秘面纱被褪去。通过对具有代表性的四个国家或地区的奢侈品消费观与方式等的对比与研究,挖掘出中国成为奢侈品消费大国的真正原因——消费心理的不成熟与文化内涵的缺位,并提出国人不应忽略奢侈品的文化内涵的消费态度,引导国人走向健康的奢侈消费之路。 The growing consumption of luxury heat, making the mystery of luxury has been faded. Through the comparison and study of representative luxury goods consumption concept and mode in four countries and regions, we can find out the real reason why China has become a luxury consumer country - immature consumer psychology and lack of cultural connotation It is suggested that people should not neglect the consumption attitudes of the cultural connotations of luxury goods and guide the people toward the path of healthy luxury consumption.