公共宣传有三种目标,其一,认知目标。组织宣传之后,公众对宣传内容有了进一步的知觉、记忆、理解和想象。其二,情绪目标。公众对宣传内容在认识的基础上产生了情绪反应,即愉快、喜欢、吸引、满意、悲哀或愤怒等情绪。其三,行为目标。这是最高目标。公众接受宣传之后,按组织的意图和要求,发生了与组织协调一致的行为,支持和配合了组织的行动。三种目标相互联系,不可分割,认知目标为基础,公众在认识的基础上,产生 Publicity has three goals, one is the cognitive goal. After the organization of publicity, the public has further awareness, memory, understanding and imagination about the contents of the promotion. Second, emotional goals. Public awareness of the content on the basis of the resulting emotional response, that is happy, like, attract, satisfaction, sadness or anger and other emotions. Third, the goal of behavior. This is the highest goal. Following public acceptance of the publicity, in accordance with the organization’s intentions and requirements, there has been a concerted effort with the organization to support and coordinate the organization’s actions. The three objectives are interrelated, indivisible and based on cognitive goals. The public, on the basis of understanding, produce