搞清竞争概念范围参与企业文化竞争市场经济与市场竞争是残酷的,企业经营者对此基本上都有着清醒的认识。但是,竞争的概念与范围则不见得很清楚,范围弄不明白,无异于盲人骑瞎马,如此又怎能不摔跟头,不跌跤呢?竞争是广义的,企业的竞争,就是市场竞争,它的竞争范围是广泛的,包括:产品的竞争、技术的竞争、人才的竞争、管理的竞争、资金的竞争、职工素质的竞争、质量的竞争、品牌的竞争、广告的竞争、营销策略的竞争、发展战略的竞争、企业文化的竞争等等。其中企业的文化竞争最重要。文化,代表一种思想、一种精神。企业文化包含着智慧,包含着道德观、价值观。它的综合体现,最终又都展现在企业的“形象与信誉”上。因此企业经营者一定要拿出相当大的精力来培育和设计企业的文化理念。一个充满丰富文化内涵的企业,它不可能没有未来。清了这个概念,再去参与竞争。 Clarify the scope of competition concepts Participate in corporate culture competition Market economy and market competition are cruel, and business operators have basically realized this clearly. However, the concept and scope of competition are not necessarily clear, the scope cannot be understood, and it is tantamount to the blind people riding a Hummer. How can they not fail to turn back and do not fall? The competition is broad, and the competition of enterprises is the market competition. Its competitive scope is extensive, including: product competition, technology competition, talent competition, management competition, capital competition, quality competition, quality competition, brand competition, advertising competition, marketing strategy Competition, competition in development strategies, competition in corporate culture, etc. Among them, the cultural competition of the enterprise is the most important. Culture represents a kind of thought and a spirit. Corporate culture contains wisdom, including moral values ​​and values. Its comprehensive embodiment, in the end, is also reflected in the company’s “image and reputation.” Therefore, the business operators must take considerable effort to cultivate and design the corporate culture. A company full of rich cultural connotations, it cannot have no future. Clear this concept and go to the competition again.