企业文化在各种文献中,已经有学者进行过细致地探讨和论述,但是,企业营销文化还较少有人研究,偶有提到,也极不详细,这对我国企业构建营销文化的实践工作有很不利的影响。本文着重于营销文化的探索和研究,以期为读者展现营销文化尽可能真实的方面。 Corporate culture In a variety of documents, there have been scholars to conduct a detailed discussion and discussion, but the corporate marketing culture is still less research, occasionally mentioned, but also very detailed, which is the practice of our business marketing culture building Very negative impact. This article focuses on the exploration and research of marketing culture with a view to presenting readers with the most realistic aspects of marketing culture.