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电视节目的制作以现代社会生活内容为主体,以现代传媒技术为媒介,其发展和变化都离不开社会信息技术和网络技术的发展。在21世纪,电视节目制作的信息技术又以数字化和多媒体为主要内容,这就开启了数字化时代电视节目创作与传播的新篇章。同时这一深刻的时代变化不仅预示着电视制作挑战的到来,同样也揭示了数字化时代电视节目发展的新机遇。本文即从数字化时代电视节目的创作与传播途径与方法出发,探讨新时期电视节目的发展新动向。
The production of television programs takes the content of modern social life as the main body and the modern media technology as the medium. Its development and change can not be separated from the development of social information technology and network technology. In the 21st century, the digitalization and multi-media of information technology for the production of television programs have opened up a new chapter in the creation and dissemination of television programs in the digital age. At the same time, this profound change in the times not only heralds the advent of television production challenges, but also reveals new opportunities for the development of television programs in the digital age. This article starts with the ways and methods of creation and transmission of television programs in the digital era and probes into the new trends in the development of television programs in the new era.