论文部分内容阅读
TCL品牌在娱乐营销领域又有新动作,深度植入的两部国内热门爆笑话剧:“开心麻花”出品《夏洛特烦恼》、及由高晓攀跨界出演的经典笑剧《开心晚宴》,从2015年5月开始,横跨暑期档至年底将在北京、上海、广州等地剧院热映120场。一直以来,TCL娱乐营销一方面抢先合作好莱坞大片强化品牌国际化定位;一方面发掘国内各类新鲜娱乐形式和内容,从热播影视剧到综艺节目无所不包。如今,TCL又将两部极具号召力的话剧收入囊中,进一步扩大娱乐营销版图,更创新地与消费者沟通,用“开心”换感动。
TCL brand in the field of entertainment marketing has another new action, deeply implanted in two popular hilarious drama: “happy twist ” produced “Charlotte troubles”, and by Gao Xiaobian starred in the classic mime “happy dinner” , From May 2015 onwards, across the summer stalls to the end of the year will be in Beijing, Shanghai, Guangzhou and other places theater rehearsal 120 games. All along, TCL entertainment marketing on the one hand the first cooperation of Hollywood blockbuster brand international positioning; on the one hand explore all kinds of domestic forms and content of fresh entertainment, from the hit film and television to Variety show encompassing. Now, TCL again two very charismatic drama in the bag, to further expand entertainment marketing territory, more innovative communication with consumers, with “happy ” for the move.