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回放山东刘海峰:我们酒厂目前正在着手构建销售网络,作为销售经理,我最近看了一些营销策划的书,发现近年来业内有种时髦的论点——缩短渠道问题,其中提到渠道扁平化。由于我对渠道扁平化的时髦提法并不十分理解,所以请在线专家帮忙解答一下,分析分析是传统的销售模式比较适合我厂,还是扁平化更有利于企业的发展? 另外,我们公司刚刚完成改制,如果强制缩短渠道,是否需要投入大量资金?是否会给企业或者新产品上市带来较大的阻力?
Playback Liu Haifeng, Shandong: We are currently in the process of constructing a sales network. As a sales manager, I recently read some marketing plans and found that there is a fashionable argument in the industry in recent years to shorten the channel problem, which refers to the flat channel. As I am not flat understanding of the channel flat understanding, so please help online experts to analyze, the analysis is the traditional sales model is more suitable for our plant, or flattening more conducive to the development of enterprises? In addition, our company has just Complete the restructuring, if forced to shorten the channel, whether it needs to invest a lot of money? Whether the enterprise or new product market with greater resistance?