《票号信用与品牌研究》一书(中国金融出版社2010年6月出版)可谓国内首部以票号信用为脉络去研究品牌的专著。作者赵保富以金融从业者和品牌传播研究学者的双重身份,把以票号品牌与信用的内在关联作为出发点,对票号的品牌脉络、品牌构成、品牌传播等进行了系统探究,对当代银行信用与品牌建设具有较好的启示与借鉴价值。 “Ticket number credit and brand research” (China Financial Publishing House in June 2010) can be described as the first domestic credit card to study the brand. Based on the dual identities of financial practitioners and brand communication researchers, Zhao Bao-fu takes the internal connection of ticket number brand and credit as the starting point, systematically investigates brand context, brand composition and brand communication of ticket number, Credit and brand building have good enlightenment and reference value.