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当消费者变得悲观,世界将会怎样?现在,让我们检视一下消费者这个“经济之心”!过去几次经济衰退中,消费者成为决定性力量。但在今天的经济危机中,很多消费者刹住了消费的闸门。最近,波士顿咨询(BCG)的专家通过对全球21800名消费者的调查,发布报告称,消费“降级”风暴刮起——越来越多的消费者寻找降级替代品,甚至寻找“便宜货”来满足消费。这种大趋势不仅影响着财务压力日益增加的消费者行为,也在影响着制造、品牌、零售等各个环节,一些行业深受打击。
When the consumer becomes pessimistic, the world will be like? Now, let us examine the consumer, this “economic heart”! In the past few recessions, consumers have become the decisive force. But in today’s economic crisis, many consumers have taken the brake off their spending. Recently, a Boston Consulting Group (BCG) expert released a survey of 21,800 consumers worldwide and found that the consumer “downgrade ” storm blew up - more and more consumers are looking for downgraded alternatives and even looking for “ Bargain ”to meet the consumer. This megatrend not only affects the increasing financial pressure on consumer behavior, but also affect the manufacturing, branding, retail and other links, some industries hit hard.