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一副成功的平面广告设计作品,应具备较高的审美性,此审美可以是外露的,亦或是内藏的。对于大多数受众来说,外露之美更容易受到关注,而内藏之美则容易被忽略,殊不知内藏之美,其意在含蓄,往往更具鉴赏价值。本文在分析含蓄之美概念的基础上,通过案例展示的形式,分析了象征、反差、暗示三种设计意境下,平面广告作品中的含蓄美,并总结了平面广告设计中含蓄美有效表达的方法,希望能够为平面广告设计师带去一些灵感。
A successful print ads design should have a higher aesthetic, this aesthetic can be exposed, or built. For most of the audience, the beauty of exposure is more likely to be noticed, while the beauty of beauty is easily overlooked. Everyone knows the beauty of beauty, which is intended to be subtle and often more appreciative. Based on the analysis of the concept of subtle beauty, this paper analyzes the symbolic, contrast and implied subtle beauty of print ads under the three design conceptions, and summarizes the method of subtle expression in print ads design , Hoping to bring some inspiration to graphic designers.