美国有一家玩具公司,不在玩具店销售其产品,却在星巴克咖啡厅卖玩具。玩具的创始人特忒和亚历山大在此之前从未涉足过游戏玩具行业。特忒曾做过牧羊人,而亚历山大是一个生态学家和城市规划师,后来他参与创建了光盘版的微软电子百科全书。特忒与亚历山大在微软相遇后,发现彼此都拥有创业的激情。他们开始讨论创办网络公司,但是又发现这个领域已经人满为患。有一天,特忒和妻子参加完一场棋盘游戏大赛归来,灵光乍现地想到了可以尝 The United States has a toy company that does not sell its products in toy stores but sells toys in Starbucks. The toy’s founders, Arthur and Alexander, had never been involved in the game toy industry before. Amnesty had been a shepherd, and Alexander was an ecologist and city planner. He later participated in the creation of the CD-ROM version of the Microsoft Electronic Encyclopedia. When Amnesty and Alexander met at Microsoft, they discovered that they both had entrepreneurial passion. They began to discuss the creation of an internet company, but they also found that this area was overcrowded. One day, Amnesty and his wife returned from a board game contest.