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Through four years of successful operation, the Pingyao International Photography Festival has exercised considerable influence in China and the world with its own distinctive features and charm. It displays its beauty to the world but also the beauty of the world. It can be said that the Pingyao International Photography Festival has become a cultural brand and a platform for exchange. This year in particular, centered on the theme “Civilization and Development” and acting in the spirit of “Civilization and Development,” we have delivered tangible results in all our work-organizationally, curatorially, schedule-wise, logistically, coordination-wise and media-wise. Our ability to organize exhibition has been upgraded to a new level. All those involved or showing interest in the festival expressed that the 2004 Pingyao International Photography Festival had shown marked progress relative to the last three editions. The success of the 2004 Pingyao International Photography Festival lies in three “-izations”--standardization, marketization and internationalization. Standardization makes the festival magnetic; marketization makes it enduring; and internationalization makes it influential.
Through four years of successful operation, the Pingyao International Photography Festival has exercised considerable influence in China and the world with its own distinctive features and charm. It displays its beauty to the world but also the beauty of the world. It can be said that the the Pingyao International Photography Festival has become a cultural brand and a platform for exchange. This year in particular, centered on the theme “Civilization and Development ” and acting in the spirit of “Civilization and Development, ” we have delivered tangible results all of involved or showing interest in the festival represented that the 2004 Pingyao International Photography Festival had shown marked progress relative to the last three editions. The success of the 2004 Pingyao International Photography Festival l ies in three “- izations ” - standardization, marketization and internationalization. Standardization makes the festival magnetic; marketization makes it enduring; and internationalization makes it influential.