关于市场营销观念问题市场观念不是号召出来的,而是被市场经济逼出来的。不同发展阶段,必然会有相适应的观念。当今,中国有许多政府官员、专家学者和企业领导者喊得最多、声音最大的口号就是要企业、员工们改变传统、落后的生产、产品或推销观念,树立新的市场营销的观念,甚至树立社会营销的观念。市场营销是一个企业面对企业、消费者和社会的利益分配时的态度,它应该随着一个国家(市 The concept of marketing on the market concept is not called out, but forced out of the market economy. Different stages of development, there is bound to adapt to the concept. Today, there are many government officials, experts, scholars and business leaders in China who cry out the most. The slogan with the loudest voice is for enterprises and employees to change their traditional and backward concepts of production, product or marketing, establish new marketing concepts, and even establish Social marketing concept. Marketing is the attitude of an enterprise in the face of the distribution of profits among enterprises, consumers and the community. It should be followed by a country