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吉列是美国威斯康星州人,幼年时家境贫寒,没有温暖,上学时续时断,十四岁学做生意,跑遍半个美国,最后选择了一种顾客时用时扔的小商品——刀片,决心在小商品上施展自己的才华。别看小小的刀片现在年营业额上升到28个亿的神奇数字,当初吉列研究出T型架配制薄刀片的小商品时,并未得到世人的相识首肯。当吉列组织推销人员到美国各地推销他辛辛苦苦研制出来的“吉列牌剃须刀”时,他几乎赚不回本钱,许多顾客看看这种刀片,甩袖而去,第一年销售纪录只有53把刀片,令吉列心里难受万分。吉列是个意志坚强的商人,他借了部分钱,成立了
Gillette is a U.S. Wisconsin man. He was a poor family member at a very young age and had no warmth. He continued school on time. He learned business at age 14 and traveled halfway through the United States. He chose a small commodity that was thrown at the time of the customer, the blade. Determined to display their talents on small commodities. Do not look at the magical figures that the small blades now have an annual turnover of 2.8 billion yuan. When Gillette began researching the T-bars to make thin blades of small commodities, he did not get acquaintance with the world. When Gillette sold its personnel to the United States to sell his Gillette razor, which he had worked so hard to develop, he could hardly make enough money. Many customers took a look at the blades and flung them away. Only 53 blades were sold in one year, making Gillette extremely uncomfortable. Gillette was a strong-willed businessman. He borrowed some money and set up