一、前言在现今的工商业社会里,广告已经成为促进销路与情报传递一个最重要的途径。在涉及广告业务的每个从业人员,无时无刻都为创作、设计及制作一个有效广告而伤透脑筋,而目的就是要为客户增加产品销量或提升企业形象。须知,创作一个广告并不困难,但如果要取得效益,这就不得不依靠心理学,并采用心理学的各种原理与方法。 I. Preface In today’s business community, advertising has become one of the most important ways to promote sales and intelligence delivery. Every practitioner involved in the advertising business is always struggling to create, design and produce an effective advertisement. The aim is to increase the sales volume or enhance the corporate image of the client. It is not difficult to create an advertisement, but if you want to make a profit, you have to rely on psychology and adopt various principles and methods of psychology.