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采访对象:德尔惠(中国)有限公司总裁丁明亮《销售与市场》:德尔惠(Deerway)休闲运动品牌倡导的是什么?丁明亮:当今经济高速发展,社会不断进步,人们的休闲观念也不断改变,都在寻找工作之余最惬意、最健康、最享乐的休闲方式。德尔惠倡导的是一种“运动艺术,无限创意”的休闲理念,将运动娱乐化、艺术化;引领一种全新的现代生活方式,让主动休闲取代被动休闲,让消费者通过运动的艺术性和创意性获得内心的愉悦、满足和快乐,成为主宰自己生活的创意自由人,这也符合目标消费
Interviewee: Ding Mingliang, President of Delvitech (China) Co., Ltd. “Sales and Marketing”: What is advocated by Deerway leisure sports brand? Ding Mingliang: Today’s rapid economic development, social progress, people’s leisure concept are constantly changing, Are looking for the most comfortable working life, the most healthy, most enjoyable leisure. DelHui advocates a leisure concept of “sports art and unlimited creativity”, entertaining and artistizing sports, leading a brand new modern life style and taking the initiative to take the initiative to take the initiative to replace the passive leisure activities so as to enable consumers to pass sports artistic And creativity to get the inner joy, satisfaction and happiness, to become creative freedom to dominate their own lives, which is also in line with the target consumer