中国的特许直销业经过了十余年的喧嚣、纷乱、沉寂以后,逐步趋于平静和理性。在中国直销法规即将面世的前夜,安利、雅芳、戴尔、仙妮蕾德等世界级直销业大鳄纷纷祭起调整与转型大旗,从品牌传播、店铺模式调整到人力资源培训、提升,直销业的洗牌大战愈演愈烈,一个特许直销业利益调整、格局重塑的时代翩然而至了。 After more than ten years of rampant, chaotic and quiet periods, the franchised direct selling industry in China has gradually become calm and rational. In the immediate aftermath of China’s direct sales regulations, Ameri, Avon, Dell, Sunrider and other world-class direct-selling predators have rushed to the banner of adjustment and transformation, from brand communication and store model adjustment to training and promotion of human resources. With the fierce battle of cards, the era of adjustment of interest and reshaping of a franchised direct selling industry came to an end.