在产品和服务供给非常丰富的今天,品牌对客户作出最终购买决策的影响力是毋庸置疑的,品牌的价值对于公司来说也是巨大的——例如,在2008年中国制造业的困难境地里,受到的打击最大的多是没有自己品牌的公司,而拥有自己品牌的公司则相对要好过得多。北京2008年奥运会期间,《装备制造》杂志记者就品牌经营等主题,采访了世界广告业的新一代领袖人物之一, There is no doubt that the brand’s influence on making the final purchase decision for customers today is very rich in the supply of goods and services, and the value of the brand is enormous for the company - for example, in the difficult conditions of manufacturing in China in 2008, The ones that hit the most were mostly non-own-brand companies, while those with their own brands were relatively much better off. During the Beijing 2008 Olympic Games, reporters from “Equipment Manufacturing” magazine interviewed one of the new generation of leaders in the world advertising industry on topics such as brand management.