论文部分内容阅读
一、认识全媒体时代——关注新挑战随着现代科学技术的高速发展,传播手段和媒体种类的迅速增加,传统媒体和新兴媒体的日益相互融合、共同发挥作用,当今媒体已经进入了一个全新的发展阶段——“全媒体时代”。全媒体化不仅是多种媒介形式的有机融合,它还是媒体在内容生产机制和企业运作的整体模式和策略的思想变革。
I. Understanding the All-media Age - Paying Attention to New Challenges With the rapid development of modern science and technology, the rapid increase of means of communication and types of media, and the increasingly integration of traditional media and emerging media to work together, the media of today has entered a brand new Stage of development - “all media era ”. Full media is not only a multi-media form of organic integration, it is the media in the content production mechanism and the operation of the overall model and strategy of thinking change.