在市场经济高速发展的条件下,在满足了生活基本消费所需后,越来越多的普通百姓开始将精力和金钱投入到了更高层次的精神需求的投资上去,这就使得中国体育产业得以迅速发展,而伴随着体育产业的发展,中国大众传媒在体育方面的专业化发展也开始引起人们的关注。 Under the condition of rapid development of market economy, more and more ordinary people began to invest their energies and money into the investment of spiritual needs at a higher level after satisfying the basic consumption needs of life. This made it possible for the Chinese sports industry to With the development of the sports industry, the professional development of Chinese mass media in sports has begun to attract people’s attention.