小店铺中不乏有经营得红火的,但也有许多效益平平。综观一些规模不大的商店、饭店、美容店、修理店、服装店及其他各种专卖店等店铺的发展,往往更为直接关注自身“量”的扩展,靠口碑、回头客来拢络消费者,提高经营利润,却没有用市场营销的观念来指导经营,成了一定意义上的坐商,因此相当大的市场潜力没有挖掘出来,市场机会白白让于竞争对手。 There is no shortage of shops in the well-run, but there are many benefits mediocre. Looking at the development of some small-scale stores, restaurants, beauty shops, repair shops, clothing stores and other stores, they tend to pay more attention directly to the expansion of their own “volume” and rely on word-of-mouth and repeat customers to win over consumers , Improve the operating profit, but did not use the concept of marketing to guide the business, has become a certain sense sitting business, so a considerable potential market has not been tapped out, market opportunities in vain for competitors.