随着市场竞争的日益加剧，企业越来越重视道德因素在企业生产经营活动和企业生存发展中的作用。许多事例证明，凡是成功的企业，其主要的经验之一就是加强了自身的伦理道德建设，讲究诚实经营，公平交易，注重塑造良好的道德形象。这就是企业在激烈的市场竞争中得以生存和快速 With the increasing competition in the market, companies are paying more and more attention to the role of moral factors in the production and operation of enterprises and the survival and development of enterprises. Many examples demonstrate that for successful companies, one of their major experiences is to strengthen their own ethical and moral construction, pay attention to honest management, fair trade, and focus on building a good moral image. This is how companies survive and quickly in the fierce market competition.