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央视一年一度的黄金资源招标会再次以58.69亿元获得成功。随着中国经济持续走好,央视黄金资源招标会对于明年中国经济起到巨大影响。为此记者特别采访了一些专家与中标企业代表,畅谈央视招标对于行业发展的积极推动作用。央视市场研究股分有限公司媒介策略研究总监袁方:买中央台广告和其他台的区别,就是一个集中投放和一个分散投放的区别。因为中央台覆盖全国,在全国各个地方都有比较好的收视,投放央视可以到达很多地方。这样一来,很多企业投放中央台,实际上是把自己在各个地方的营销资金集中起来。一般来说,参加招标的企业都是全国性大企业,都是行业内的领导品牌。
CCTV’s annual bidding for gold resources will once again be 5.869 billion yuan in success. As China’s economy continues to go well, CCTV’s bid for gold resources will have a huge impact on China’s economy next year. To this reporter in particular interviewed a number of experts and successful business representatives, talked about the tender of CCTV for the industry to promote the positive role. Yuan Fang, director of media strategy research at CCTV Market Research Co. Ltd.: The difference between buying CCTV ads and other stations is a difference between a centralized placement and a decentralized placement. Because CCTV covers the whole country, all places in the country have better viewing, CCTV can reach many places. As a result, many enterprises put CCTV, in fact, put their marketing funds in various places together. In general, the companies that participate in the bidding are large national enterprises, all of which are the leading brands in the industry.