论文部分内容阅读
中国名牌战略(深圳·香港)国际论坛(B论坛)名企·名星·广告人零距离接触时间:2002年11月9日—10日地点:深圳中国国际高新技术成果交易会展览中心主办单位:中国名牌战略国际论坛暨名牌产品博览会组委会中国对外经济贸易广告协会承办单位:互通联合国际广告有限公司世纪腾龙文化艺术有限公司支持机构:中国名牌战略推进委员会中央电视台广告部《国际广告》杂志社《广告人》杂志社中国名牌战略国际论坛主要演讲嘉宾及议题主讲人:黄泰岩中国人民大学中国经济改革研究院院长题目:企业的名牌战略简介:黄泰岩是著名经济学者,教授,长期从事中国经济改革、以及企业内部结构等方面的研究与实践,是这个领域的专家。此次演讲将从企业的角度,阐述名牌战略对企业的重要,以及如何创建企业自身品牌,创建名牌企业。主讲人:唐淑芬(台湾) 灵智大洋广告公司(上海)总经理题目:实践伙伴精神共创品牌价值--谈广告主与广告代理商的合作简介:唐淑芬是台湾著名的广告人,在金融、IT领域曾做出过杰出的业绩,成功地服务过很多著名品牌,被台湾媒体评为当地最具影响力的20位广告人之一。也有在企业负责市场营销的经历。广告主和广告公司的合作状况,直接影响着品牌的传播效果,所以深为双方尤其是企业所关注。此次演讲中,唐淑芬将分析企业和广告公司在合作时经常会遇到哪些问题,如何解决,并介绍成功的合作案例。
Famous Brand · Star · Advertiser of China Famous Brand Strategy (Shenzhen · Hong Kong) International Forum (B Forum) Up-to-date contact time: November 9-10, 2002 Venue: Shenzhen China International Hi-Tech Fair Exhibition Center Organizer: China Famous Brand Strategy International Forum and Famous Brand Exposition Organizing Committee China Foreign Economic and Trade Advertising Association Undertaker United International Advertising Co., Ltd. Century Dragon Culture and Arts Co., Ltd. Supported by: China Famous Brand Strategy Promotion Committee CCTV Advertising Department “International Advertising” magazine The “Advertisers” magazine China Famous Brand Strategy International Forum Keynote speakers and speakers Speaker: Huang Taiyan Dean of China Institute of Economic Reforms, Renmin University of China Topic: Famous Brand Strategy Introduction: Huang Taiyan is a well-known economist and professor, has long been engaged in China Economic reform, as well as the internal structure of enterprises such as research and practice, is an expert in this field. This speech from the enterprise point of view, elaborate brand strategy on the importance of enterprises, and how to create their own brand, creating brand-name companies. Speaker: Tang Shuk-fen (Taiwan) General Manager, Smart Ocean Advertising (Shanghai) Topic: Practice Partner Spirit to Create Brand Value - About Advertisers and Advertising Agency Cooperation Profile: Tang Shuk-fen is a well- The field of IT has done outstanding performance, successfully served many famous brands, the Taiwanese media as the local one of the most influential 20 advertisers. There are also companies in charge of marketing experience. The cooperation between advertisers and advertising companies has a direct impact on the brand's communication effect, so it is deeply concerned by both parties, especially the enterprises. In this speech, Tang Shufen will analyze the company and advertising companies in the cooperation often encounter what problems, how to solve, and introduce successful cooperation case.