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从戛纳创意节上的一些案例,思考并整理对于移动互联时代如何更好地进行品牌运作的观点。一、做诚实的品牌在今年6月的戛纳创意节上,关于做诚实的品牌。所有的演讲者都传递了同一个信息:移动互联网迅速发展的环境下,市场营销不应再有作假的存在。新技术、新功能如雨后春笋般地出现,也促使了社交媒体上的加速对话,即使你不发送消息也会有信息流传,真实性是一个重要的信息。
From the Cannes Creative Festival in some cases, think and organize for the mobile Internet era how to better brand operation point of view. First, to be honest brand Cannes Creative Festival in June of this year, on the honest brand. All of the presenters convey the same message: Under the environment of the rapid development of mobile Internet, there should be no further fraud in marketing. Emerging technologies and new features have sprung up and have spurred accelerated conversations on social media. Even if you do not send a message, there’s information that’s circulating. Authenticity is an important piece of information.