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近些年来,随着我国市场经济的不断发展,广告行业也获得了较大的发展,社会对广告设计与制作专业人才的需求也日渐加大,如何培养出符合社会发展需要的广告设计与制作专业人才,成为当前广告设计与制作专业人才培养教师不断探索的问题。阐述了广告设计专业与工作室制的内涵,分析了广告设计与制作专业人才培养现状,提出了广告设计与制作专业项目式工作制的优势及具体的教学模式。
In recent years, with the continuous development of the market economy in our country, the advertising industry has also gained great development. The demand of social professionals for advertising design and production has also been gradually increasing. How to cultivate advertising design and production in line with the needs of social development? Professionals, become the current advertising design and production of professional personnel training teachers continue to explore the issue. The connotation of advertising design specialty and studio system is expounded. The status quo of advertising design and production professional talents training is analyzed. Advantages and specific teaching modes of advertising design and production specialty project - based work system are put forward.