近年来,一种贴近生活的全新题型在中考试题中出现,这就是广告、标语题。最初,命题者多赋予“广告题”题外的使命--纠正媒体滥用谐音而造成语言不规范的负面影响,因此试题多以纠错为主;后来发现广告语言不乏精彩的内容,于是以鉴赏、品味为主;近年来广告业的繁荣让命题者觉得,培养学生的广告创意很有必要,现在又以创作为主。 In recent years, a new type of question that is close to life has appeared in the middle exam questions. This is the advertisement and placard title. Initially, the propositionaries had given more than an “advertising title” to the mission--correcting the negative influence of media abuse on homophonic language and resulting in non-standard language. As a result, the questions were mostly based on error correction; later the advertisement language was found to have exciting content. Appreciation and taste are the main factors; in recent years, the prosperity of the advertising industry has made propositioners feel that it is necessary to cultivate students’ advertising creativity, and now they are mainly creative.