“活动改变价值”——大型活动营销行业正在以惊人的速度席卷中国,并在营销业界呈现出举足轻重的作用。行业发展带来活动营销的春天大型活动营销在中国的诞生与发展已有多年,而近年来“活动改变价值”的成功案例却屡见不鲜:奥运会、世博会等各类大型活动拉动着中国的经济,打造着国家的名片。大大小小的城市节日和城市活动也正让其尝到了实实在在的甜头。马克开门见山地表示,城市活动、赛事活动、影视活动、文化活动、节日活动、慈善活 “Activities Change Value ” - Large Events Marketing is sweeping China at an alarming rate and plays a decisive role in the marketing industry. The development of the industry in the spring has brought about the birth and development of large-scale event marketing activities in China for many years. In recent years, there have been many successful cases of “changing the value of activities”: various large-scale activities such as the Olympic Games and the World Expo have driven China’s economy , To create the country’s business card. Large and small city festivals and urban activities are also allowing them to taste the real sweetness. Mark said straight to the point that urban activities, events, film and television events, cultural events, festivals, charity activities