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本研究以《市场营销》课程为切入点,在对国内外案例教学的历史与现状进行分析的基础上,结合高职教育教学实践,着重就高职《市场营销》案例教学的可行性和现代案例教学方法的全程实施进行了探讨。
Based on the analysis of the history and current situation of case teaching both at home and abroad, this study starts with the course of “marketing” and combines the teaching practice of higher vocational education with emphasis on the feasibility of “marketing” case teaching in higher vocational colleges and the modern Case teaching methods are discussed throughout the implementation.