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2014年BBC公布的全球民意调研结果表明,德国受众对中国的负面认知达76%,在德国参与对各国的调研中,德国受访者对中国的负面认知排名第一。探究其原因本文将从两个方面分析:(1)历史背景;(2)社会发展现状。文中将不仅从历史背景的四个方面进行分析,并将从2012—2013年在德国进行的大样本调研数据中抽取相关内容,进一步分析社会现状,发现社会现状中的四个方面在传播中有明显的误读或误解。论文还深入探讨了在历史与现状方面对德国可行的传播形式和内容。
The results of the global opinion poll published by the BBC in 2014 show that the German audience’s negative perception of China reached 76%. In Germany’s participation in various countries’ surveys, German respondents rank first in China’s negative perceptions. To explore the causes of this article will be analyzed from two aspects: (1) historical background; (2) the status quo of social development. The paper will analyze not only the four aspects of the historical background but also the relevant data from the large sample survey conducted in Germany in 2012-2013 to further analyze the social status quo and find that there are four aspects of the social status quo in communication Obvious misreading or misunderstanding. The essay also explores in depth the forms and contents of possible communications to Germany in history and the status quo.