论文部分内容阅读
时至今日,手机已经不再是豪门贵族显富的“法码”,而成了“飞入寻常百姓家”的消费类产品。尽管如此,充斥手机市场的大多数品牌还是那些我们熟悉得不能再熟悉的摩托罗拉、诺基亚、爱立信……国产手机的代表科健、TCL、海尔等“排头兵”曾一度扣响市场的大门,艰难地前行。人们在思索:国产手机的出路何在? 在感叹国外大企业资金雄厚、技术领先的同时,国产手机的厂商们也在不断地摸索中前行。从TCL的钻石手机,到厦新独特的音响效果,从首信符合中国人习惯的农历表,到海尔倡导的“绿色”手机,从最初不到1％的
Today, the mobile phone is no longer the “magic code” of wealthy nobles and has become a “flight into the homes of ordinary people” of consumer products. Nevertheless, most of the brands that flooded the mobile phone market are those Motorola, Nokia, Ericsson, etc., which we are familiar with and cannot familiarize with. The representatives of domestic mobile phones such as Kejian, TCL, Haier, etc. once once blew the door of the market and struggled. Forward. People are pondering: What is the way out for domestic mobile phones? While lamenting the fact that foreign large companies are well-funded and technologically advanced, the manufacturers of domestic mobile phones are constantly exploring the way forward. From TCL’s diamond phone to Xiamen’s unique acoustics, from the Lunar calendar that Chinese people are accustomed to, the “green” mobile phone advocated by Haier is less than 1% in the beginning.