作为传统播音样态的代表,广播时政新闻播音在新媒体环境下面临着巨大冲击。本文通过分析时下出现的一些具体问题,结合传媒环境的变革,从传统精神继承、角色定位明确和新媒体思维及工具的引入三个层面,探求新媒体环境下广播时政新闻播音继承和发展有效途径。 As a representative of the traditional broadcasting style, the broadcasting of news media now faces a huge impact in the new media environment. Based on the analysis of some specific problems nowadays and the change of the media environment, this paper explores the effective ways of succession and development of broadcast news broadcast in the new media environment from the three aspects of traditional spiritual inheritance, clear role positioning and the introduction of new media thinking and tools .