最近,诺基亚经销商拒卖风波成为业界关注的焦点。面对经销商的拒卖和闹事行为,诺基亚称不会改变渠道策略,继续整治“窜货”。对此,很多人认为,诺基亚在中国市场面临着渠道危机,其实渠道问题未必是诺基亚危机的根源,而在于中国消费者对手机价值的认识已经发生变化,未来诺基亚可能会面临更大的危机。 Recently, the resentment of Nokia dealers has become the focus of attention in the industry. Faced with the dealer’s refusal to sell and make trouble, Nokia said it will not change its channel strategy and continue to rectify the problem. In this regard, many people believe that Nokia is facing a channel crisis in the Chinese market. In fact, the channel problem is not necessarily the root cause of the Nokia crisis, but because Chinese consumers have changed their understanding of the value of mobile phones, Nokia may face a greater crisis in the future.