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我国三轮农用运输车(以下简称三轮农用车)在经历了起步、超速、高速发展阶段后,现在已开始进入稳定发展阶段。按市场学的观点说,三轮农用车市场已由成长期开始进入成熟期。竞争加剧是所有商品进入市场成熟期后的伴生现象,在这个时候,为了争取市场占有率,三轮农用车开始了新一轮降价(1996年一轮,1997年底又一轮),部分规模小、实力弱的企业纷纷陷入效益滑坡、销量下降和资金周转困难的恶性循环之
After three-wheeled agricultural vehicles (hereinafter referred to as “three-wheeled agricultural vehicles”) in our country have undergone the initial stage of speeding and rapid development, they have now begun to enter a stage of steady development. According to the marketing theory, the three-wheeled agricultural vehicle market has entered a mature period from the growth stage. The aggravating competition is the companion phenomenon after all the commodities enter the maturity stage of the market. At this time, in order to gain the market share, the three-wheeled agricultural vehicles started a new round of price-cutting (the first round in 1996 and the second round in 1997), and some small-scale , Weak enterprises have fallen into a vicious circle of declining profits, declining sales volume and cash flow difficulties