随着经济的高速发展,各类产品的极大丰富,人们对于物质的选择不再仅仅是为了满足生活的基本需求。在众多同类商品中,人们之所以青睐某品牌的商品,更多的是因为这个品牌满足了其某种心理诉求,或说这个品牌给予了人们某种文化上的享受。本文将探讨鞋靴品牌开拓,并从三个方面阐述了如何打造品牌文化。 With the rapid economic development, all kinds of products are greatly enriched, people’s choice of material is no longer just to meet the basic needs of life. Among many similar products, the reason why people favor a certain brand of goods is more because the brand satisfies some of its psychological demands or that the brand gives people some cultural enjoyment. This article will explore the development of footwear brand, and from three aspects elaborate how to build brand culture.