论文部分内容阅读
中国传统文化元素具有丰富的文化内涵,现代标志设计科学合理融入中国传统文化元素,不仅能很好地诠释文化诉求和发展理念,而且能促进中华传统文化在国际间交流合作中的传递,能增强我国传统文化在世界的影响力,也能使标志作品更有传统底蕴、思想灵魂和文化品位,更能体现标志设计的创新性和标志符号的先进性,因此现代标志设计越来越重视中国传统文化元素的融入。本文概述了中国传统文化元素和现代标志设计,阐述了在现代标志设计中运用中国传统文化元素的重要意义,重点从中国传统文化元素的形、势、义三方面来阐述在现代标志设计中的应用进行分析研究。
The elements of traditional Chinese culture are rich in cultural connotations. The incorporation of modern logo design into the traditional Chinese cultural elements in a scientific and rational manner can not only explain the cultural appeal and development concept well, but also promote the transmission of traditional Chinese culture in international exchanges and cooperation and enhance The influence of our country’s traditional culture in the world can also make the logo works more traditional, spiritual and cultural, and can better reflect the innovation of logo design and the advancedness of logo symbols. Therefore, modern logo design pays more and more attention to Chinese tradition Integration of cultural elements. This paper gives an overview of the Chinese traditional cultural elements and modern logo design. It expounds the importance of using traditional Chinese cultural elements in modern logo design. It focuses on three aspects of the traditional Chinese cultural elements: shape, potential and meaning. Application analysis and research.