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新媒体的来临,各类社交软件的盛行,电子产品的普及,已经极大的改变了信息传播的途径、渠道和方式,也改变了人们获取信息的方式和习惯。这对于传统媒体来说,既是一个新的机遇同时也是一个艰难挑战。一方面,新媒体极大的压缩了传统媒体的生长空间,不仅对受众进行了分流,也让传统媒体的优势越来越弱化,而另一方面,新媒体又为传统媒体的发展提供了新的道路,成为其新的延展和扩张渠道,通过对新媒体的涉猎,传统媒体有了新的发展方向和发展目标。在这种矛盾的环境下,传统媒体正在遭遇发展的阵痛,而如何正确的面对这一局势,并且在新环境中对自身进行重新定位,制定新的发展策略成为了传统媒体急需解决的问题,笔者根据相关资料,对传统媒体的微信公众号转型之路进行剖析和讨论。
The advent of new media, the prevalence of various types of social software, the popularization of electronic products have greatly changed the ways, channels and ways of information dissemination, and changed the ways and habits for people to access information. This is both a new opportunity and a difficult challenge for traditional media. On the one hand, the new media greatly reduced the growth of traditional media space, not only for the audience diversion, but also to make the advantages of traditional media more and more weakened, on the other hand, the new media has provided a new media for the development of traditional The road to become its new channel of expansion and expansion, through the new media, traditional media has a new development direction and development goals. In this contradictory environment, the traditional media are experiencing the pain of development. However, how to deal with this situation correctly and reposition itself in a new environment to formulate a new development strategy has become an issue urgently needed by the traditional media , The author based on relevant information, the traditional media WeChat public number transformation road analysis and discussion.