近几年，广播电视报发行量的危机现状已经引起了业内人士的高度重视，普遍感到那种“皇帝的女儿不愁嫁”的好日子已经过去了，发行量均是呈逐年下滑的趋势，甚至个别报社已经面临停刊的危险。面对这种情况，各家报社都不同程度采取了一些措施来扩大发行量。但在如何正确认识发? In recent years, the status quo of the crisis in the circulation of radio and television newspapers has drawn great attention from the people in the industry. It is generally felt that the good days of “the daughter of the emperor have no worries about marrying” have passed. Circulation has been declining year by year. Even individual newspapers are at risk of ceasing publication. Faced with this situation, each newspaper office to varying degrees have taken some measures to expand the circulation. But how to correctly understand the hair?