企业文化是指企业在运行过程中形成的具有企业自身特色的文化观念、文化形式和行为模式,并为企业全体成员普遍接受和共同奉行的理想、价值观念和行为规范的总和。它对内表现为企业精神,对外表现为企业形象,企业文化是企业的灵魂,企业形象则是企业的无形资产。因此,选准企业文化建设的着力点,积极开创企业文化建设新局面是建设和谐社会、和谐企业的客观需要,是企业全面发展提升核 Corporate culture refers to the cultural concept, cultural form and behavior pattern formed by the enterprise during its operation with its own characteristics, and is the sum of ideal, value concept and code of conduct universally accepted and jointly pursued by all the members of the enterprise. It is the internal performance of the entrepreneurial spirit, the external appearance of corporate image, corporate culture is the soul of the enterprise, corporate image is the intangible assets of enterprises. Therefore, the selection of the focus of corporate culture, and actively create a new situation in building corporate culture is the objective of building a harmonious society, harmonious business needs, is the overall development of enterprises to enhance nuclear