设计所针对的主要不是个体,甚至也不是少数人,而是社会大众。因此,设计在本质上是一种具有社会意义的造型活动,而不可能是一种纯粹的自我表现。一方面,社会心理的调查应该在设计之前进行调研,以设计出更符合市场、消费群体的产品,另一方面,社会心理也是检验设计质量与美的另一标准。 The main design is not for the individual, or even a few people, but the general public. Therefore, the design is essentially a social modeling activities, but can not be a pure self-expression. On the one hand, the survey of social psychology should be carried out before the design of research to design more products in line with the market, consumer groups, on the other hand, social psychology is another test of design quality and beauty standards.