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在数据信息时代下,企业无论规模大小,业务性质及盈利方式差异,都要通过对客户、市场等利益相关实体的数据进行分析,了解客户需求以扩大企业市场占有率,提供更多符合客户需求的产品。为扩大企业规模,优化产业结构及实现产业升级,企业常采用并购的方式。适应大数据时代的发展需求,企业应通过并购策略,建立自身数据信息处理体系,并利用互联网,尤其是移动互联网的优势,优化企业销售渠道,提高企业盈利能力及核心竞争力。通过阿里巴巴的收购狂潮,可以从被收购企业的业务类型、竞争优势分析出大数据时代企业的并购战略应采取相关多元化战略弥补经营短板,对大数据进行分析处理,利用信息技术及互联网、移动通讯等促进企业创新及产业升级。
In the era of data and information, no matter the size of the business, the nature of the business and differences in profitability, through the analysis of the data of stakeholders such as customers, markets, etc. to understand customer needs to expand market share and provide more in line with customer needs The product. To expand the scale of enterprises, optimize the industrial structure and achieve industrial upgrading, enterprises often adopt the way of mergers and acquisitions. Adapt to the development needs of the era of big data, enterprises should establish their own data information processing system through M & A strategy, and use the advantages of the Internet, especially the mobile Internet, to optimize the sales channels and improve the profitability and core competitiveness of enterprises. Through the acquisition frenzy in Alibaba, the M & A strategies of enterprises in the era of big data should be analyzed from the business types and competitive advantages of the acquired companies. Relevant diversification strategies should be adopted to make up for shortages, analyze and handle big data, use information technology and the Internet , Mobile communications to promote business innovation and industrial upgrading.