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随着时代的变迁,单纯地直接引用民间美术中的象征性语言进行创作已不能满足当今设计的需要,我们需要通过对于语境的分析与创设,借传统象征的传达手法生成适合当今设计的新的象征性语言。在视觉传达设计中注入带有民间情感的象征性语言,可以调动受众的情感体验,直接或间接地引起共鸣。在众多的具有象征意义的语言中,民间美术中的象征性语言,是基于一定文化基础之上的艺术表现语言是较为通俗易懂的设计语言之一,具有很强的隐晦性。在视觉传达设
With the changes of the times, the direct reference to the symbolic language of folk art can not meet the needs of today’s design. We need to create a new design suitable for today’s design through the analysis and creation of contexts and the transmission of traditional symbols Symbolic language. In the visual communication design into a symbolic language with folk emotions, you can mobilize the audience’s emotional experience, directly or indirectly resonate. Among the many symbolic languages, the symbolic language in folk art is one of the relatively easy-to-understand design languages based on the cultural expression of a certain culture. It has a strong obscurity. In visual communication set