唐山职业技术学院市场营销专业,应结合当地经济发展需要和学院自身的条件和特点,将培养目标定位为:培养适应环渤海经济圈发展需要的,具备综合职业能力和全面素质的,直接从事市场调查、商品销售、营销管理与策划等业务的中小型工商企业所需要的中高级应用型人才。这一定位可概括为三个面向,即面向环渤海经济圈,面向中小型企业,面向营销职业群。 Tangshan Vocational and Technical College of Marketing, should be based on the needs of local economic development and the college’s own conditions and characteristics, the training objectives as: to train the development needs of the Bohai Economic Rim, with comprehensive professional ability and overall quality, directly engaged in the market Surveys, product sales, marketing management and planning business and other small and medium-sized business enterprises needed for high-level application personnel. This orientation can be summarized as three-oriented, that is, facing the Bohai Economic Rim, for small and medium enterprises, for marketing professional group.