随着我国四化建设的不断发展,广告新闻在报纸、广播、电视的经济宣传中占有越来越重要的地位,为沟通产、供、销、用之间的联系,向广大群众介绍商品知识,传播科学知识,展示生产新成就,起到了一定的作用。同时,也为新闻宣传单位增加了收入。不过,许多读者、听众、观众也注意到,有的广告公司制作的广告新闻太不认真了。今年7月,中央电视台播送天津力生药厂复方益康宁新药广告时,说:“有病治病,无病防病”,引起许多观众的哄笑。一些广告宣传某种产品好时,翻来覆去就是“质量优良”、“包您满意”等套话,听了介绍,对产品品种、规格、售价等不得而知。今年8月,四川电视台介绍成都 With the continuous development of the four modernizations in our country, the advertising news occupies an increasingly important position in the economic propaganda of the newspapers, radio and television and introduces the product knowledge to the broad masses for the communication of production, supply, sales and use. , Disseminating scientific knowledge and demonstrating new achievements in production have played a certain role. At the same time, it also increased revenue for news propaganda units. However, many readers, listeners and audiences also noticed that some advertising agencies produced advertisements too unscrupulous. In July of this year, when CCTV broadcasts Tianjin Yicheng Pharmaceutical Factory’s new-type compound medicine, it said: “getting sick and getting sick and preventing disease” has aroused the laughter of many audiences. Some advertising a good product, turn over and over is the “good quality”, “package you satisfied” and other sets of words, after listening to the introduction of the product variety, size, price and other unknown. In August this year, Sichuan Television introduced Chengdu