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两个合资公司与马自达中国形成合力打造品牌,无疑是明智之举。不过,此番合作能否真正坚持下去则是问题的另一个关键“打破常规”。如果你足够细心便会发现,从2013年9月2日到14日,在上海新天地南广场的一角,摆放着两辆红色的马自达汽车,分别为国产CX-5和进口ATENZA。这是马自达的品牌空间体验活动,主题便是上述四个汉字。马自达选用“打破常规”的本意
The two joint ventures and Mazda China to form a synergy to create brand, no doubt is a wise move. However, whether this cooperation can really be sustained is another key issue in the “Breaking the rules.” If you are careful enough, you will notice that from September 2 to September 14, 2013, two red Mazda cars were placed at the corner of Shanghai Xintiandi South Square, namely the domestic CX-5 and the imported ATENZA. This is Mazda’s brand space experience activities, the theme is the above four Chinese characters. Mazda use “break the routine ” intentions