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改革开放以来,在经济体制转轨过程中很多行业都逐步迎来了自己的市场机遇。传媒行业经过20多年的发展如今初具规模,并始终保持较高的经济增长率。 1990-1997年间全国媒体广告收入年平均增长率接近50％;1998年广告收入200多亿元,年增长率大大超出同期国民生产总值的增长水平。 上海广电行业1979年开始播出广告,有了预算外收入。当年财政拨款为455万元,广告经营收入为60万元,分别占总支出的88.3％和11.7％;1991年全局经营
Since the reform and opening up, many industries gradually ushered in their market opportunities during the transition of the economic system. After more than 20 years of development, the media industry is beginning to take shape and has always maintained a high rate of economic growth. In 1990-1997, the average annual growth rate of advertising revenues of the national media was nearly 50%. In 1998, the advertising revenue was more than 20 billion yuan, an annual growth rate far exceeding the growth rate of GNP in the same period. Shanghai broadcasting industry began broadcasting commercials in 1979, with extra-budgetary income. The financial allocations for the year were 4.55 million yuan and the advertising business income was 600,000 yuan, accounting for 88.3% and 11.7% of the total expenditures respectively. In 1991, the overall operation